Contour face render
SIGNAL
AI Fluency for Agencies & Brands

From AI
curiosity to
client-ready
workflows.

A practical workshop for agency and brand teams who want to understand the AI landscape, identify real opportunities, and leave with the tools to apply AI across strategy, creative, production, and campaign execution.

Scroll to explore
AI Landscape Workflow Design Agentic Systems Brand Safety Live Demo Strategy Scenarios Hands-On Build Leave-Behind Toolkit AI Landscape Workflow Design Agentic Systems Brand Safety Live Demo Strategy Scenarios Hands-On Build Leave-Behind Toolkit

Most agencies don't have an AI problem.

They have an AI translation problem. They know the tools exist — but they can't translate them into strategy, process, client value, or repeatable offerings.

"Most teams are stuck at using ChatGPT for individual tasks. Signal moves them toward building systems."

Where is your agency today?

01
Tool Usage
Individuals use ChatGPT, Midjourney, Runway separately.
02
Workflow Usage
Teams connect tools into repeatable creative or production processes.
03
Productized AI
Agencies create branded tools, campaign engines, and client-facing AI systems.

Signal helps you move toward Level 3.

A full-day arc, designed for creatives.

Every session follows a clear progression: Understand → Identify → Design → Build → Apply. Here's how the half-day runs.

01
Pre-Workshop Survey
Sent 1 Week Before
Sent to attendees one week before the session to understand current AI experience, client pressures, and goals — so the workshop speaks directly to your team's real situation.
02
Welcome / The AI Gap
Opening
Set the context. Explain why agencies are stuck between curiosity and production — and what it actually looks like to close that gap.
03
AI Landscape 101
Foundations
Models, LLMs, multimodal AI, agents, workflows, risks — explained without the hype. Practical language your team can use in meetings and pitches.
04
Agency Opportunity Map
Where AI Creates Value
Where AI applies across strategy, creative, production, experiential, and operations — mapped to real agency use cases and client opportunities.
05
Brand Safety & Governance
De-Risk the Conversation
How to think about risk without killing innovation. A practical framework for protecting clients and yourselves while moving fast.
06
Scenario Breakouts
Strategy Lab
Teams identify real opportunities for AI implementation and optimization in their own work — from creative production to client deliverables.
07
Live Demo
Real-Time Build
Build a real AI workflow or agentic system from scratch — live, in the room, showing exactly how production-ready AI gets made.
08
Follow Up
Post-Workshop
A dedicated Slack channel to answer any remaining questions, revisit ideas from the day, and help your team take the next concrete step.

Formats

Available in three formats.

Whether you need a focused intro or a full strategic deep-dive, Signal adapts to your team's time and goals.

1hr
Intro Session
  • AI Landscape overview
  • The three levels of AI adoption
  • Agency opportunity map
  • Live Q&A
  • Digital leave-behind toolkit
Virtual
Remote Sessions
  • Modular format, any length
  • Multi-session series available
  • Async pre-work + live session
  • Slack/Teams integration optional
  • Scalable for large orgs

Josh Hassin

"My passion is designing AI systems that solve real problems for brands and agencies — systems that are creative, repeatable, and built for production."

Josh is a Creative Director and Technologist with over a decade of experience building AI-powered campaigns and production systems for global brands. He now leads Look Mister — a studio behind some of the most innovative AI activations in brand marketing.

10+ years building generative AI workflows, custom model pipelines, and agentic systems for brands and agencies
Built custom AI image and video pipelines for Hennessy, NBA, Kraft Heinz, FOX Sports, Milwaukee Bucks, and the Miami Marlins
Created AI-powered experiential activations for Nike, Microsoft, LVMH, Xbox, Oakley, National Geographic, and Volkswagen
Founded the AI Kiosk platform — a turnkey generative AI engagement system deployed at live sports and brand events
Built FitCheck — a custom AI virtual try-on system deployed with Macy's, adapted as a Shopify plugin

Clients & Partners

Nike Microsoft Hennessy LVMH Xbox Oakley NBC Volkswagen Puma Asics Nat Geo FOX
Josh Hassin
Josh Hassin
Creative Director & AI Technologist

Microsoft Brand Studio

"Josh understands the convergence of modern consumer trends with emerging technology. He puts together a strategy that includes an understanding of where things not only are, but are headed."

Geoffrey Colon — Head of Brand Studio, Microsoft

Moët Hennessy

"His ingenious use of technology transports our customers into an amazing immersive experience. He brought an artist's eye to the collaboration and exceeded our expectations."

Damien Pereira — Brand Director, Moët Hennessy

Ready to
get Signal?

Book a session for your agency or brand team. In-person, virtual, or a custom multi-session series.

Book a Session